Read through our journey of how we became the leading independent AI, business and digital marketing curriculum publisher today, and why we choose to do what we do.
We Started Back in 2014
OUR VISION
To lead, educate, and inspire, people and businesses, by empowering them with the most current, relevant, and engaging AI, business and digital marketing content that can be experienced anytime, anywhere, on any device.
OUR MISSION
To help you advance your student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools, that professionals are using in the field today.
WHO WE ARE
Mujo Learning Systems Inc. was founded in 2014 and operates under the leadership of President Alex Strauss and CEO & Founder Shawn Moore.
Shawn brings 30+ years of industry experience, having educated and supported companies through his digital marketing agency in areas such as website development, SEO, and digital marketing strategy implementation. These initiatives have contributed to over a billion dollars in new business growth for clients globally.
Alex Strauss has been instrumental in leading sales and driving the company’s international growth. As President, he plays a key role in expanding Mujo’s global footprint, building strategic partnerships, and scaling the company’s reach within the education sector.
Mujo is an independent publisher focused on preparing students and professionals for real-world success in a rapidly evolving, AI-driven economy. Our curriculum spans digital marketing, artificial intelligence—including AI for healthcare—business, and entrepreneurship, with a strong emphasis on practical application and measurable outcomes.
We equip learners with in-demand, job-ready skills that enhance employability, support career advancement, and enable entrepreneurial success. Our programs are designed to build AI fluency across industries, develop strategic and critical thinking, and empower individuals to create, launch, and grow businesses in today’s digital-first world.
Through our comprehensive ecosystem of teacher manuals, student textbooks, instructional resource cloud, and courseware, we enable institutions to deliver modern, relevant education that bridges the gap between academia and industry; producing graduates who can contribute immediately, adapt continuously, and lead confidently in their chosen fields.
OUR HUMBLE BEGINNINGS
For over 2 decades at the time, our President and CEO Shawn Moore was frustrated with hiring students fresh out of college and university to work for his digital marketing agency thinkprofits.com. Despite their recent certifications, they required retraining due to their education being based on outdated content and technology, often 2-3 years old. Digital Marketing changes so rapidly, Shawn saw an opportunity in building a solution for this problem.
In 2014, Mujo Learning Systems Inc was born. It began creating digital marketing textbooks, teacher manuals, syllabus, exams and teacher resource cloud and courseware under the leadership of our President and CEO Shawn Moore and his partner Adam Wilkins.
The Vancouver-based publishing company also partnered with Think Profits.com Inc., Shawn’s established digital marketing agency, to imbue its textbooks with the industry best practices and job ready, practical skills. The agency has been an industry leader for three decades, and all insights its professionals have shared are used daily to help their clients achieve their business goals. These processes are baked in to Mujo textbooks.
In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.
After 2 years in production, the first textbooks with full curriculum were launched in April of 2016 through BC’s largest college, Sprott Shaw.
By the end of 2019, Mujo had released fully developed curriculum, textbooks, teacher resource cloud, and courseware with five titles: Digital Marketing Fundamentals, Strategic Web Design, Social Media Marketing Strategies, Writing Digital Media Content, and SEO-Search Engine Optimization.
As the Covid-19 pandemic swept across the globe, Mujo’s educational content gained significant traction. Between 2020 and 2023, building on the success of its initial offerings, Mujo introduced eight additional titles and expanded into the high school market. With over 20 titles currently in its library, plans are underway to further enrich the collection.
Mujo’s curriculum is widely used by Colleges, Universities and High Schools, in the United States and Canada with global interest.
See our full digital marketing textbook library’s for the most up to date listing of our publications.
Mujo Learning Systems History
Innovation Timeline
2026
Expanded into AI, entrepreneurship and business curriculum for high school as well as expanded into healthcare curriculum for higher ed.
2025
Won the Florida state adoption for Foundations of Marketing. Launched Applied AI for business program with 12 titles for higher ed.
2024
Launched several new marketing titles for both higher ed and high school (Sports & Entertainment Marketing, Influencer Marketing, Fashion Marketing, UX/ UI, PR).
2023
Launched 4 new titles, expanded our higher ed division, surpassed 25,000 students learning using our content
2022
Expanded our high school division and started asynchronous development, surpassed 22,000 students learning using our content
2021
Launched 6 new titles and entered the high school market, surpassed 19,000 students learning using our content
2020
Launched 2 new titles, surpassed 15,000 students learning using our content
2019
Launched 2 new titles, surpassed 10,000 students
2018
Launched 1 new title, surpassed 5,000 students learning using our content
2017
Developed production pathway to add additional trending topic titles for current job market, surpassed 2,500 students learning using our content
2016
First to launch a comprehensive practical curriculum on digital marketing with first 3 titles
2015
Research, development and planning. Production build out continues.
2014
Started up, leveraging close to 3 decades of agency experience to build curriculum that is immediately job practical and relevant today
